Slow Food Upstate chapter leader Jan Wesley explained why her chapter chose to start the market. “The Earth Market gives us a way to raise awareness and educate, as folks today are confused by the marketing messages that pass for knowledge.” The market is held one Thursday per month during the growing season.
How are Earth Markets different from traditional farmers’ markets? Slow Food International explains, “Earth Markets are farmers’ markets that have been established according to guidelines that follow the Slow Food philosophy. These community-run markets are important social meeting points, where local producers offer healthy, quality food directly to consumers at fair prices and guarantee environmentally sustainable methods. In addition, they preserve the food culture of the local community and contribute to defending biodiversity.” Furthermore, each vendor is required to have an educational component at his or her stall, and a no-GMO policy is strictly enforced.