On Sept. 23 at 1:30 p.m. EDT, we’ll explore the consumer’s role in the seafood supply chain. Is it inherently passive, or should consumers take a more active role in knowing where their seafood comes from? How do fish harvesters, chefs, distributors, institutions and others in the supply chain engage consumers in the conversation about why they should know their fisherman, or at least their fishmonger/chef/etc., and the backstory of their seafood? How can fishermen get to know their customers better and build relationships with them?
Finally, how can we help consumers find better access to local/regional, responsibly harvested seafood? In the end, knowledge is power. And as stakeholders, we need to help consumers see why and how that matters. Join the discussion as fishermen, chefs and consumer advocates talk about everything from community supported fisheries and pop-up markets to ecolabel confusion and efforts to get consumers to own their relationship to the seafood they eat.