Terra Madre Salone del Gusto 2020
October 8, 2020 - April 30, 2021
Since 2004, Terra Madre has been a globally-unique event, where thousands of physical communities meet each other every two years in Turin, people who forge change in their local areas on a daily basis. It’s an event based on exchange, relationships, solutions… In 2020 the Terra Madre journey continues: if the world can’t come to Terra Madre, then we’ll bring Terra Madre around the world, both online and offline.
We’ll start on October 8 with a rich calendar of activities and innovative formats that represent the new face of Terra Madre. We are constructing a concept with a broader vision, and a path that continues to be enriched with new digital content and new local events until April 2021.
The centrality of food. In this time of crisis, food has been more central than ever. Many people have rediscovered how important it is for our physical and spiritual well-being. They’ve started cooking again, or even to grow their own food, they’ve struggled to find it, they’ve suffered a lack of access to quality food, and they’ve understood how strong the links that we form around food can be.
Our Food, Our Planet, Our Future.
With Terra Madre 2020 we want to reiterate how important good, clean and fair food is: for its environmental value as well as its taste. When food is produced with respect for the environment it’s capable of contributing to a better future for us and the entire planet. We want to think about food according to a new geography, putting political borders into the background and highlighting the primacy of the land and ecosystems (plains, mountains, seas, rivers, lakes, cities). Food that has deep roots in its territory, where traditions are culture; food that is key to a better future. Biodiversity, education, advocacy. We think of food as a way to protect biodiversity, as a foundation of education and as a tool for raising awareness