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As reported yesterday in the Washington Post, a BIG victory for the Coalition of Immokalee Workers and their Dine With Dignity Campaign:

Bon Appétit Management Company, a socially responsible food service provider operating on 400 university campuses and in corporate cafés throughout 29 states, has promised to boycott Florida tomatoes unless conditions improve. Bon Appétit’s chief executive called on growers to “do the right thing and our five million pounds of business can go to them. Or they can let the tomatoes rot in the fields.”

The new frontier in sustainable food is social justice and pressure from labor organizations is part of that new wave, but defending ‘green’ credentials is at the heart of it.