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Snail of Approval MARKETING GUIDE

WELCOME TO THE SNAIL OF APPROVAL COMMUNITY

Thank you for embracing Slow Food values in your business every single day! We celebrate your commitment to universal access to food that is good for eaters, good for those who grow/raise it, and good for the planet. Now, we want to help you celebrate your membership in the Snail of Approval program by providing some resources to help you tell the Slow Food story below.

DIGITAL MARKETING TOOLS

Key takeaways about Snail of Approval
  • Snail of Approval is an international award that brings attention to amazing food businesses that embrace the Slow Food vision of good, clean and fair food for all.
  • Snail of Approval awardees are food businesses that are excelling in two or more of these areas: sourcing, environmental impact, cultural connection, community involvement, staff support, and/or business values.
  • Please use the full term “Snail of Approval” when writing about the award
  • Capitalize “Slow Food” when referring to the global movement; never pluralize as “Slow Foods”
  • Have ideas or questions? Email SFUSA Director of Communications Brian Solem here.
graphics

To download, left-click on any image below and then right-click to see download options.

Official Snail of Approval ribbon

Instagram

Instagram template (Canva)

Instagram Stories template (Canva)

Twitter/Facebook

Twitter/Facebook template (Canva)

facebook
  1. Share this link in a Facebook post on your Page: https://slowfoodusa.org/snail-of-approval/
    When you paste the link into a Facebook draft, a preview image should pop up.
  2. Sample Facebook content for announcing your Snail of Approval award:

We’re excited to announce that we’ve been awarded the Snail of Approval by *Slow Food chapter that awarded you*! We’ve been recognized for our commitment to make good, clean and fair food for all alongside farms, restaurants and other food businesses around the world. We were chosen for the Snail of Approval award because … [take some time to talk about what you’re doing as a business to lean into the core categories that Snail of Approval awardees qualify in: sourcing, environmental impact, cultural connection, community involvement, staff support, and/or business values. Tell your story to your community!]

Thank you to *Slow Food Chapter* and @SlowFoodUSA for recognizing our commitment to better food systems and a world where we all can access food that is good, clean and fair. Click below to learn more about the Snail of Approval program and find other businesses that have received this award.

#snailofapproval

#slowfoodusa

#goodcleanfair

*insert any other hashtags you use with your posts*

instagram
  1. Share any of the images labeled Instagram above, or feel free to create your own image incorporating the Snail of Approval ribbon found at the top of this guide. You could even create a multi-image post with a few photos from your business if you’d like; just make sure to incorporate the Snail of Approval ribbon image.
  2. Sample Instagram caption content for announcing your Snail of Approval award:

We’re excited to announce that we’ve been awarded the Snail of Approval by *Slow Food chapter that awarded you*! We’ve been recognized for our commitment to make good, clean and fair food for all alongside farms, restaurants and other food businesses around the world. We were chosen for the Snail of Approval award because … [take some time to talk about what you’re doing as a business to lean into the core categories that Snail of Approval awardees qualify in: sourcing, environmental impact, cultural connection, community involvement, staff support, and/or business values. Tell your story to your community!]

Thank you to *Slow Food Chapter* and @SlowFoodUSA for recognizing our commitment to better food systems and a world where we all can access food that is good, clean and fair. To learn more about the Snail of Approval program and find other businesses that have received this award, check out our link in bio. [If you don’t use this tool, feel free to drop the URL in the post]

#snailofapproval

#slowfoodusa

#goodcleanfair

*insert any other hashtags you use with your posts*

3. Share the post to your Stories within 24 hours to grab the attention of your audience members who focus more on that feature in Instagram.

twitter
  1. Sample tweet:

Thank you to @XXXXXXXXX for honoring our commitment to #goodcleanfair food for all with a Snail of Approval Award! Find other awardees and learn more about #snailofapproval here: www.slowfoodusa.org/snail-of-approval @SlowFoodUSA

2. Feel free to incorporate any of the images above labeled Twitter with your tweet or use the template to create one of your own.

3. You could also reply to this tweet with more explanation of why your business is now a member of the Snail of Approval program.

newsletter/email blast

Add this content to your next newsletter or send a dedicated email to your community!

We’re excited to announce that we’ve been awarded the Snail of Approval by *Slow Food chapter that awarded you*! We’ve been recognized for our commitment to make good, clean and fair food for all alongside farms, restaurants and other food businesses around the world. We were chosen for the Snail of Approval award because … [take some time to talk about what you’re doing as a business to lean into the core categories that Snail of Approval awardees qualify in: sourcing, environmental impact, cultural connection, community involvement, staff support, and/or business values. Tell your story to your community!]

Thank you to *Slow Food Chapter* and @SlowFoodUSA for recognizing our commitment to better food systems and a world where we all can access food that is good, clean and fair. Click here to learn more about the Snail of Approval program and find other businesses that have received this award.

Feel free to use any of the images above for your newsletter regardless of their label — whatever fits best in your newsletter layout!