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Tom Philpott over at Grist gives us one more reason to eat and savor a Louisiana Heritage strawberry, say, rather than an industrially grown big red thang.

Not only are the industrially grown strawberries pretty flavorless, but they struggle to survive in soil that hasn’t been sterilized by methyl bromide or methyl iodide, 2 compounds that are proven to cause cancer.

Older, heirloom varieties of strawberries do well in regular old soil, soil that doesn’t need cancer-causing agents to keep it going. And also: they TASTE better.