Embrace accessibility to grow your audience

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Using accessibility techniques can grow your audience by up to 20% (and help you better communicate with your current audience).

Digital communications is often a seat-of-the-pants effort, which can lead to gaps in our understanding (and perhaps a few bad habits). One of the potential holes in our understanding is how to better communicate with the many people that have physical and/or mental challenges when they use digital content. By better understanding their challenges and how they use technology to consume digital content, we can make a few changes to our webpages, newsletters, social media, and emails that can make a big difference in how successful their experience is.

About our presenter:
Slow Food St. Louis Co-Chair George Sackett has been involved in web development for almost three decades. For the last fifteen years, he has worked for St. Louis Community College focusing on providing good content for the college’s website. Sackett got introduced to the topic of web accessibility after getting involved with an international professional organization called Higher Education Web Professionals. In 2018, he hosted the first accessibility conference for the association. There is nothing like being in charge of such an event to focus one’s energy on learning more about digital accessibility. Sackett became a “champion” for the topic within his organization and covered the basics of digital accessibility during training events within the college, eventually training over 400 people on the importance of digital accessibility in all forms of communication.