How Farmers’ Markets are Contending with COVID-19
by Stephanie Armstrong and the SFUSA Food & Farm Policy Working Group
Some farmers markets will continue to show up while others shut down for the time being. Regions choosing to keep markets open say they provide essential services on par with grocery stores. This is especially true considering markets deliver food to folks using SNAP and WIC benefits when brick-and-mortar stores experience periodic shortages. Several of the nation’s largest markets will remain open including those in San Francisco, New York City, Los Angeles County, Santa Fe and Pike Place Market in Seattle. Meanwhile, other markets have been put on hold following federal guidance to prohibit large gatherings and promote social distancing. Notable temporary cancellations include the Green City indoor market in Chicago, Crescent City market in New Orleans, Seattle Neighborhood Farmers Markets, and the farmers markets in Ann Arbor and Nashville.
Markets are likely to modify services as municipalities roll out regulations to keep producers and the public safe. Common adjustments to open markets are to discontinue food samples, prohibit the sale of prepared food, cancel educational tours, and stop compost collection. Additionally, shoppers are asked to follow safety precautions from the CDC such as sanitizing hands and standing six feet apart. Suspended markets are also finding ways to keep the connection between farmers and buyers. Chicago, for example, established a virtual market where shoppers can order delivery from farmers. Market coalitions post scheduling, safety, and service updates through their websites and social media.
Supporting local farms remains crucial during this turbulent time. Economic experts from The National Sustainable Agriculture Coalition (NSAC) estimate a 10-25% loss of annual sales – approximately $240-600 million – due to suspended markets and lower turnout. These early-season closures may cause small markets to stay shuttered for the remaining season. Other revenue streams for farmers are also drying up as schools and restaurants close. Local markets should continue to be a reliable source of income for small farms.
Our farmers markets must be included as Congress considers a package of financial assistance for small businesses. NSAC and the Farmers Market Coalition have called on Congress to include “small food and farm businesses” (SFFB) adversely affected by COVID-19 in support programs such as emergency payment and loan programs; incentivize SFFB to use online platforms as regulations continue to limit in-person interactions; enable USDA programs and state agencies to procure local foodstuffs in bulk; award innovators who create solutions to “future supply disruptions” through the Local Agriculture Marketing Program and Value-Added Producer Grants Program; and increase access to various government programs by easing requirements. If adopted into the stimulus plan, these recommendations will support small- and medium-sized farms and new farmers.
Join the communities, organizations and farmers working together to link food suppliers to the public. Check your local markets for scheduling and service changes, and follow the recommended safety precautions to protect yourself and others. Are markets closing in your area? View market websites, contact the organizers, or reach out to farmers to learn how they are adapting and how you can continue supporting farm-to-fork.
Contact your Senators and Representative urging them to affirm farmers markets as an essential service that should remain open for food access during this difficult time. You can personalize the message below and submit on the Contact pages of your federal legislators’ websites. Now, more than ever, is the time to show farmers that our support is sustainable.
Message to Your Senators and Representative.
Dear (Legislator’s name)
As a supporter of Slow Food USA, the national, not-for profit organization dedicated to a food chain that is good, clean, and fair for all and of local food and farm economies, I urge you to support federal assistance for farmers markets and the small and mid-scale, family farmers that participate in them, delivering fresh and minimally processed, nutritious food to rural and urban communities.
Using the best available data from the USDA and other resources, economic experts working with The National Sustainable Agriculture Coalition estimate a 10-25% loss of annual sales – approximately $240-600 million – due to closing farmers markets and lower turnout. What’s more, these early-season closures may cause small markets to stay shuttered for the remaining season. Other revenue streams for farmers are also drying up due to new health and safety recommendations. Local farmers markets have been – and must continue to be – a reliable community source of fresh and nutritious food and income for regional family farms. Moreover, now, farmers markets continue providing food to customers using SNAP and WIC benefits, while brick-and-mortar stores are experiencing periodic shortages. Additional recommendations and an assessment of the economic impacts of COVID-19 on local and regional farms and ranches can be found at https://localfoodeconomics.com/wp-content/uploads/2020/03/2020_03_18-EconomicImpactLocalFood.pdf.
Thank you.
Sincerely
(Your Name)
Here’s what Slow Food NYC says about supporting local farmers, and each other..
As the coronavirus pandemic continues to unfold, New York City’s local food economy is under threat. As is too often the case, the people on the front lines of our food system – from farmers to service workers – are among those individuals suffering the most right now. The ability to “work from home” is simply not an option for many food service professionals, nor for farmers who rely on markets in and around New York City as critical income sources throughout the year.
During this time of uncertainty for all, it’s imperative that we take care of ourselves and of one another, following the recommendations of public health officials and keeping a compassionate outlook. With this guiding sentiment in mind, here are ways you can support your local food economy in the face of COVID-19:
Stock up on root vegetables, grains, beans, and more from the Greenmarket. Once home with your market haul of local veggies, take that dusty cookbook down from the shelf and try out a new recipe. GrowNYC’s 50 open-air markets are open and remain crucial for the 250 regional farmers who sell there. Learn more here about the best practices GrowNYC has implemented to promote public health and safety at the market.
Support NYC restaurants with a gift card purchase. Many of our amazing Snail of Approval restaurants offer gift cards. Buy a gift card today to support a local food business now and enjoy a delicious dining experience later.
Considering take out? Order directly from the restaurant. We understand delivery may be a preferred option for some at this time. If ordering delivery, consider ordering directly from the restaurant to help food businesses avoid fees from third-party delivery platforms. If using a third-party platform, opt for one that is waiving commission fees such as Grubhub.
Stay informed and share resources. If you are a small business owner and your business has been impacted by COVID-19, sign up to receive resources and updates from the NYC Small Business Services office. Small businesses with fewer than 100 employees may be eligible for zero-interest loans or grants to help cover payroll costs in the months ahead.
Lend a helping hand. As the situation continues to develop in NYC, keep an eye out for additional ways to support food-insecure neighborhoods through donations or volunteer opportunities. Consider picking up and delivering groceries for elderly neighbors, or donating to a local food charity to help them continue their critical work throughout the city.
Time and again, New York City has shown itself to be a place of camaraderie, collaboration, and goodwill during moments of crisis. This time is no different. New Yorkers will once again rise to the occasion, coming together to see our local communities through this. Take care of yourself and support one another – the strength of this good food movement is defined by the relationships we build and the community we grow.
Know of other resources or efforts to support the New York CIty food industry? Send us a note at info@slowfoodnyc.org to connect directly with our board and check back here for updates as they become available.
Words by Kelly McGlinchey, Slow Food NYC Board Co-Chair