Select Page

With the Plant a Seed campaign, Slow Food USA invites growers to engage with climate and nutrition in our gardens and on our plates.

Our 2023 campaign celebrates greens and the communities who celebrate them. If you grew the our Plant a Seed kit in your garden this year, then you know that two greens in particular have been rockstar standouts deserving of celebration: fluffy Matilde Escarole and impressive Ultracross Collard!

This fall, we’re encouraging you to engage with these greens during their very own weeks highlighting their place in our communities, gardens and plates. However you choose to participate, we know you will grow to love these exceptional allies in nutrition, climate resilience and our kitchens!


Chicory 101 post on our blog

Video about roasting and brewing chicory coffee from scratch

Blog post of recipes featuring escarole, radicchio, dandelion and other chicories from our Cooks’ Alliance members

Social media content featuring chapter Chicory Week events and Snail of Approval restaurants’ chicory dishes

Video from Slow Drinks’ Danny Childs preparing a chicory-centered cocktail

Social media content featuring vendors at farmers’ markets who sell chicories

Thank you post and link to all the week’s content

Ways you can engage with Chicory Week

School and community gardens

  • Do a garden walk and explore chicories you’re growing
  • Learn the different varieties of chicories
  • Create a lesson plan about chicories
  • Grill or cook some greens from the garden

Snail of Approval and Cooks’ Alliance

  • Feature a chicory dish on your menu for the week
  • Share a recipe or chicory demo on social media

Farmers’ markets

  • Talk to a farmer about the chicories they are growing
  • Do a market walk highlighting the chicories you see and broadcast it to your social media followers

Chapter-led event

  • Host a potluck with chicories as the theme
  • Share recipes, do a raffle for bingo card completions and celebrate greens


  • Tag @slowfoodusa and use #plantaseed2023 #chicoryweek2023 #bitterisbetter on every chicory-related post so that we see it and may repost via Slow Food USA’s Stories
  • Our partners for the week are @culinarybreedingnetwork and @chicoryweek — please tag them, too!
  • Thank local participants in your posts — chefs, restaurants, farmers, etc. — by tagging them