as reported in the NY Times business section yesterday.
Getting people, companies, organizations and governments to make change because it’s the right thing to do rarely works. You know what does work? Showing them the money. A company will go green if it will save them money on their electric or heating bill, for example. Similarly, employers will provide wellness programs (such as serving healthy food in company cafeterias), if it can be proven that it will save them money on health care costs.
You know who really needs to save money right now? And you know who happens to be discussing how to reform health care in order to fix a bunch of things including how much it costs? Ohhhhhh never mind, you get the picture….