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As I and many others have pointed out, the loss of as much as 70-80% of the US honeybee population to Colony Collapse Disorder is a far greater concern than missing that spot of honey in your lavender soy chai.

Premium ice cream maker Haagen-Dazs has joined in to sound the alarm about CCD and the impact it could have on our food supply

NEW YORK (CNNMoney.com) — Haagen-Dazs is warning that a creature as small as a honeybee could become a big problem for the premium ice cream maker’s business.

At issue is the disappearing bee colonies in the United States, a situation that continue to mystify scientists and frighten foodmakers.

That’s because, according to Haagen-Dazs, one-third of the U.S. food supply – including a variety of fruits, vegetables and even nuts – depends on pollination from bees.

Haagen-Dazs, which is owned by Nestle, said bees are actually responsible for 40% of its 60 flavors – such as strawberry, toasted pecan and banana split.

Now as we all know Nestle is not exactly world renowned for its feats of environmental heroics, but when major corporations who are not “on our side” – as it were – begin to notice what environmentalists have been saying and sometimes shouting about for a long time, it means that our message is finally getting through.

Perhaps the Chicken Little accusations will subside now that the corporate apologists wives’ supply of white chocolate raspberry truffle could be interrupted