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by intern Julia Landau

Calling the childhood obesity epidemic “eminently solvable,” today the First Lady rolled out her plan to eradicate this serious health threat within one generation. Her take-home message? Let’s move!

Before unveiling the exciting project, Michelle Obama invited Will Allen, farmer and founder of Growing Power in Milwaukee, and Dr. Judith Palfrey, president of the American Academy of Pediatrics to talk about their work. The launch was also preceded this morning by the signing of an executive order creating a childhood obesity task force.

Approaching childhood obesity through four main avenues, the initiative (called “Let’s Move”) will focus on: helping kids and parents make healthy choices, providing healthy food at school, encouraging physical activity, and making healthy food accessible and affordable. Combining personal choice and public access, the initiative seeks to tackle the issue through “waves of efforts” across the country – starting right now. You can learn more at the Administration’s brand-new website, LetsMove.gov.

Speaking of cross-country-school-food-healthy-children efforts, Slow Food USA’s Time for Lunch campaign is doing just that – and giving citizens an opportunity to speak up. In her speech, Michelle Obama called for Congress to swiftly reauthorize the Child Nutrition Act and “get healthier food into our nation’s schools.” As the First Lady said, an investment in child nutrition pays for itself many-fold in the long run. To learn more about Slow Food’s efforts to give kids America’s kids a healthy future, check out the newly updated Time for Lunch Campaign web site.

Interested to hear more but didn’t catch the webcast? You can read the full transcript of the First Lady’s speech and, as always, check out the ObamaFoodorama blog for great updates on White House food initiatives.

Let’s keep moving!