by Slow Food USA staffer Jerusha Klemperer
I am not a Whopper virgin, but I like to think that I have, “Sex and the City” style, re-virginized myself by abstaining for the past 15 years, although the documentary team behind Burger King’s latest ad campaign might disagree. This technical glitch, along with my status as an American with a TV and the internet, and close access to many of their 11,000 restaurants around the world makes me ineligible for this latest project–Whopper Virgins.
The blogosphere is abuzz about these spots (and the longer “documentary” found online), which feature people in remote Greenland, remote Thailand, and remote Transylvania–people who have never (ohmygoshcanyoubelieveit!) tasted the subtle beauty and strange arrangement of an American fast food burger–being offered Big Macs and Whoppers and then asked to pick which one they prefer. Like any good ad campaign, these spots are in poor taste, pretty misleading, and–in my humble opinion–most likely staged. Call me a cynic, but I don’t believe most things I see on the teevee. Plus, when was the last time you looked to ad campaigns as paragons of cultural sensitivity and good taste?